Young impulsive consumers who seek variety and excitement fall into which marketing lifestyle group?

Young impulsive consumers who seek variety and excitement are best categorized under the Experiences marketing lifestyle group. This group is characterized by individuals who are open to new experiences and often prioritize having fun, trying new things, and indulging in experiences that provide excitement. These consumers typically enjoy diverse experiences over material goods, seeking out novelty and adventure in their choices.

In contrast, Innovators are individuals who are more focused on the latest trends and technology, often driven by a desire for prestige and knowledge. Achievers are goal-oriented and motivated by success, often prioritizing work and family and possessing a more conservative approach to spending. Makers, on the other hand, are practical and focused on self-sufficiency, valuing functionality and practicality in their choices. Understanding these distinctions helps clarify why the Experiences group is the most fitting classification for young consumers seeking variety and excitement.